Wednesday, January 15, 2014
Can Instagram be as influential as social media platforms?
Most companies in today's society can be found on several social media platforms like Facebook or Twitter. But what about the smaller, up-and-coming social platforms such as Instagram and Vine? For many firms, they are just now learning the major social media outlets, and do not know where to start and what content to publish on the smaller social sites.
Instagram can be intimidating for many companies. Industries like machinery, mechanics, or electronics may think, "What can we post that consumers would care to see?" However, if those companies are not involved in every aspect of social media, they are already behind.
So how can companies have an online "footprint" and make the most out of these free platforms? The answer is simple. Engage their audience!
To start, they should set up goals. What are they trying to accomplish? What do they want their customers to "do"? How can their customers interact with the brand?
Instagram is a great way for companies to give their customers an inside look at what they do. Consumers like to see what a corporation does on a daily basis. When consumers are given a preview of how that company operates, it gives them a greater sense of clarity at the integrity of that company. By giving them a connection to a closer look at the day-to-day operations, the customers have a more positive view of the firm.
Besides giving their customers a inside glance, companies also want to be careful about what content they post. Depending on the firm, they could post tips or tricks to accompany their products. The key is to engage their audience and make their customers want to continue following the company to see what the it posts.
They should always remember what their end goal is and make checkpoints along the way to make sure they are still in line with what they are trying to accomplish. Finally, they should have fun!
To learn more about Instagram and how business' can use this tool, check out this awesome article : http://www.marketingpower.com/ResourceLibrary/Pages/newsletters/b2b/2014/engage-customers-instagram.aspx
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It will be interesting to see how companies begin to utilize Instagram. Hopefully it's use in this manner won't cause too much clutter for people that use the application solely for its social aspects and draw those users away from the platform.
ReplyDeleteI agree that companies need to be involved in every aspect of social media, including Instagram. These new social media platforms are growing fast and companies need to stay updated on which platforms their consumers are using the most so they can effectively contact them. I am interested to see how certain companies will start using these new social media platforms.
ReplyDeleteInstagram is a rapidly developing avenue for audience engagement. I think that firms who utilize the network to their advantage can see a direct benefit from it. From the launch of new products to displaying daily operations, firms can portray a positive message to their audience if they use Instagram effectively.
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